And on the cheap, too.
This one was short and interesting. Verges said there was just one question (paraphrased):
For District 15 Senate, do you support Kathy Miles, Angie Buhl, or are you undecided?
And that was it. No demographic questions or anything.
Without any understanding of the demographics you’re polling, a poll’s numbers are of limited value — and less accurate, without the ability to do any sort of likely voter screen or adjust your sample to fit the population.
To me, this sounds like a state legislative candidate who wants a quick-and-dirty snapshot of the race for as little money as possible.