The penguin’s adventures continue: I have to say, I’m now cheering on this ad campaign from Tom Cool, with its Comic Sans-captioned scenes reenacted with toy penguins and bears. Objectively speaking, they’re probably pretty terrible as campaign material. But they’re so unorthodox and outside the box, and the candidate seems so determined to use them, I can’t help but enjoy them.

Below is a more convention postcard for Cool, sent out by the South Dakota Democratic Party.